Sometimes, even the finest email message can go unanswered, even though you tried so hard when composing it. Is it over, and you should just give up? Don’t even think about it because a sales follow up email is the ace up your sleeve. Read about the best follow-up emails that your customer can’t say no to.
What can you do to increase the open and response rates of your email? I bet you use the AIDA model (action, interest, desire, and action) when creating the copy and personalizing it. Also, you include elements that enhance engagement, such as GIFs or videos, and many other tricks. If you’re trying to make contact with a customer, the silence can be frustrating, but lack of feedback doesn’t mean that you’ve failed.
Let’s try again. First, get an idea of how important the follow-up emails are, and then send a well-composed follow-up after no response. Use one of these sales follow-up templates to achieve the desired results.
Below, you’ll find some examples of follow-up subject lines that have been proven effective by sales and marketing teams. Those subject lines can perfectly catch the customers' eyes while browsing their inbox.
Hi again, [NAME], I have a quick question
Let's have a brief chat about [THE TOPIC]
A call would be great. Are you available?
I figured it could be useful in your case
I believe [THE TOPIC] can still come in handy for you
Is this a good time to talk about [THE TOPIC]?
Here are the next steps. Would you mind checking them?
A 3-step plan for your consideration
Ready and waiting for your opinion, [NAME]
Hi, [NAME]. Any update from your side?
I took another look at your case, and here are some ideas
I'm trying to connect, and I hope to reach you
Reaching out to you one more time
Let's try again! I'd like to be of help if I can
Our meeting was so insightful, let's do it again
Pleasure talking with you, [NAME]
Hi, [NAME]. Maybe this time we can make it work
I forgot to mention one thing about [THE TOPIC]
Pleased to meet you! Here are some insights I'd like to share
Just checking for your updates
Do you have 15 minutes this week?
Hi, [NAME]. Let's catch up
Let’s meet on Monday!
Are you free for a talk this Monday?
Did I knock on the right door?
Don’t reinvent the wheel. Take advantage of the sales and marketing teams' know-how. Have a look at these sales follow-up email templates, and learn about the best ways to follow up with customers.
After a successful discovery meeting with your customer, send a summary with further steps in a follow-up email. It won’t be difficult because you listened to your customer with great interest, and you know their needs. All you have to do is show that you’re ready for the next step.
Hello [NAME], I'm writing to follow up after our meeting. First of all, it was a pleasure to meet you. I'm glad that we could talk and exchange ideas on [THE TOPIC]. Based on our discussion, I came up with a few steps worth your consideration. [THE STEPS AND SUMMARY OF THE CONVERSATION] Please let me know if I should include anything else to make this list complete. Thank you for your input. Always happy to hear from you, [SIGNATURE]
Hi [NAME], I’m writing to follow up on our last meeting and the discussion we had. It was so fruitful and beneficial for both of us. Thank you for sharing your details on [THE TOPIC]. It makes a lot of sense to continue this conversation. If you feel the same, I've prepared a few steps that we can take a closer look at during the next meeting. I'd like to point out that these are non-binding ideas. Please, let me know your opinion. Thank you. I await your response, [SIGNATURE]
Dear [NAME], I trust this email finds you well. I’m coming back to you after our meeting about [THE TOPIC]. I was fascinated to hear about your [THE OBJECTIVE], and I kept thinking about your situation. I think I could be of help here. I've noticed that [A LIST WITH YOUR FINDINGS]. So, I'd love to tell you a few of my ideas during a 15-minute call. Are you free this Tuesday? Please let me know. Thanks, [YOUR NAME]
If the phone call with your customer went well and you feel like you know what’s on their mind, the next step is to send a follow-up email to close the deal.
Hi [NAME], I really enjoyed talking to you earlier today. I learned a lot about your business and your objectives. One of them, [THE OBJECTIVE], was especially intriguing. As for the challenges you mentioned, I understand that they make it difficult for you to achieve [THE OBJECTIVE]. I believe that we can work it out together. I've attached some information that could be helpful right now. It's a perfect starting point to see if we're heading in the right direction. Please let me know if you have any questions. I’d be more than happy to answer them all on the next call. I'd appreciate your response, [SIGNATURE]
Hello [NAME], I haven’t heard back from you since our last talk. We’ve spent a good deal of time together, and your ideas on [THE TOPIC] were captivating. I decided to reach out to you because it would be a pity if we lost what we’ve already worked out. Please let me know if [THE OBJECTIVE] is still a priority for you now. Your response is greatly appreciated. Thank you, [SIGNATURE]
Sending a follow-up after no response doesn’t have to be awkward. In the first and every subsequent sales follow-up email, you have to show your respect for the customer’s time. You wouldn’t dare write if you had nothing important to say, would you? Show the value of your message, and the chance that your customer will become involved will increase.
Dear [NAME], I hope you’re doing well. I haven't heard from you since I sent an email with some details about [THE TOPIC]. I thought a quick follow-up wouldn't hurt in case my message was overlooked. I'd be more than happy to hear your opinion about [THE TOPIC]. I tried to be concise and straightforward in my proposal, so it'll only take a few minutes of your valuable time to digest it. If you have any additional thoughts on the proposal, I'd be happy to do a quick review of it. Also, we can arrange a 15-minute meeting this week so we can talk this through. Please let me know when you want me to get back to you. Thank you, [SIGNATURE]
Dear [NAME], I noticed that you opened my last email about [THE TOPIC]. At this point, I'm so glad that you gave me a few minutes of your time. Thanks a lot! Do you have 15 minutes to discuss [THE TOPIC]? If so, what does your calendar look like? Please keep me informed, [SIGNATURE]
Hi [NAME], I trust you had the opportunity to read my previous email. I thought it was worth checking in again to see what you think about [THE TOPIC], which I mentioned in the message. I clearly see some significant opportunities to solve your challenges, and I'd like to help you get started. Are you available for a 15-minute call on Thursday? Please let me know what works best for you. I look forward to hearing from you, [SIGNATURE]
Hello [NAME], I wanted to reach out to you one more time because I have some suggestions on [THE TOPIC]. I hope I have a good sense of timing and my email will be positively received. I'm at your disposal for any questions. Just let me know. I’d be happy to work around your schedule. Thank you, [SIGNATURE]
Hi [NAME], I hope [THE RESOURCE] I sent you was helpful. I’d like to thank you for your time and ask if you had a moment to think about [THE TOPIC]? Going off the nature of your business, I assume that improving [THE OBJECTIVE] is one of your main priorities. If I'm right on the button, let's have a talk. Maybe there's a spot on your calendar where we can discuss how we can move this matter forward. Let me know! The potential of this relationship is a real thing. I can't wait for a more in-depth conversation. Have a great day, [SIGNATURE]
Hi [NAME], The last time we had a chance to talk, you seemed very intrigued by [THE TOPIC]. I hope that I judged that right and that we actually have room for cooperation here. I don’t mean to bug you, but I want to assist you in achieving [THE OBJECTIVE]. So, if you have time in the coming week, let’s have a call. Looking forward to hearing back, [SIGNATURE]
Hello [NAME], I’m writing to follow up on my email since I didn’t hear back from you. You mentioned that you would need to [THE OBJECTIVE]. So, I was wondering if you'd still be interested in going over this. If you need a helping hand or have a question, just hit the "reply" button and let me know. I'd be more than happy to dispel any doubts. Thank you, [SIGNATURE]
Follow-up email is an essential element in the process of building relationships with customers. During conversations, you get to know each other and reveal your true intentions, so don’t give up if there’s no reaction. Use the follow-up email templates, and stick to a few rules:
Always send an email with fresh copy. Don’t use content you’ve already included in a previous message.
Give your customer some time to think and respond. A one or two day break between emails isn’t enough, and you’ll just look like a desperate salesperson looking for opportunities.
Don’t send a goodbye or breakup email. All you have to do is let go for a moment, and then follow up. Maybe it wasn’t a good time for your customer and, in a few months, your support will be a good fit.
Be polite, even if you are rejected. Your customer might be busy and not have time to talk. You don’t have to take it personally and add an extra story to it. Just accept it and move on.
Don’t use clickbait subject lines. Cheaters never prosper. Clickbait emails are quite upsetting. Those messages won’t stay in the customer’s inbox for a long time because they immediately go into the trash folder. You don’t want that. What you do want is to be concise and helpful.
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