How to Create the Perfect Holiday Message for Your Customers

You can find many holiday message templates on the internet that you can use. It’s fast, but is it effective? They can reflect your values and identity in a limited way.

Make your holiday message a wonderful gift, and share the seasonal joy with your customers. That’s what the holiday time is all about.

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Weronika Masternak

8 min read

Many companies consider the holiday season the most fruitful and profitable time of the year. It’s no wonder because many people are looking for the best products or services for their gifts. Your customers' inboxes are full of emails with vouchers, discounts, and special offers. They should also find sales messages from your company there.

You should include one more type of message in your holiday email marketing campaign. This email is a holiday message created to build customer relationships instead of just to sell something. Use this opportunity to get closer to your customers.

Keep it simple and short, but heartfelt

It’s always a good idea to use widely-celebrated events in your email marketing strategy. Holiday messages allow you to create long-lasting relationships. This is necessary to improve customer retention and build trust.

In times when everything seems too complicated, make simple gestures. Your email message sent during the holiday season is an excellent reason to contact customers. If they’ve chosen your business as the service or product provider, your message won’t be so easily overlooked.

First, start your holiday message with a seasonal expression or another holiday greeting. You have to be careful here. Take into account your customers' beliefs. I hope you know them well enough to know if they are celebrating the holiday. Either way, it’s best to keep it generic. You can use these phrases:

  • Happy holidays
  • Season’s greetings
  • Warmest wishes

Also, you don’t have to mention the exact name of the event. Instead, you can use terms like

  • “at this time of year,”
  • “the holidays,”
  • “this season.”

Prove that you care about your recipients and that you appreciate their presence. Personalize your message, and show them what you think about your relationship. You can also use some holiday-related words which have a positive tone. You can enrich your message with buzzwords like:

  • Happiness
  • Gratitude
  • Joy
  • Peace
  • Rejoice
  • Prosperity
  • Success
  • Hope
  • Love

With these words, you can stay generic but in the holiday tone. I think it’s best to spend some time and add a personal touch to the message. You’re aware of the needs and challenges of your customers, so make your holiday wishes something that acknowledges those things.

Your customers may not find time to read long messages in the holiday rush. That’s why your holiday message should be quick to read, simple, and creative. A few lines are enough to leave your customers feeling happy and joyful.

Keep in mind that as part of the email campaign, your customers can write back to you. You can manage all emails from customers in a ticketing system such as HelpDesk. All your email communication is in one place, so you won’t miss a thing.

Add one more element to your customer journey

The customer journey is all about breaking down your customer’s experience. According to the 2020 Customer Service Guide, the customer journey is the path a consumer goes through as they develop a relationship with your brand and product.

Five steps of the Customer Journey.

You need to discover and map out all the points where your customers deal with your brand at different stages of your relationship. One of these points is through email, and the holiday message is a unique type.

It makes no sense to approach your prospects, leads, and customers with the same emails. As you know, they’re at different stages of their buying journey, so they have different motivations. You can still send holiday messages without any worry. Holiday wishes are a unique form of expressing your respect. It doesn’t matter if your recipient is at the stage of awareness, consideration, purchase, retention, or advocacy. Holiday greetings are always welcome.

When it comes to customer communication, remember to be active all year round. Support your customers on an ongoing basis. Show your customers that they can count on you at every stage.

Get a holiday checklist

Easy to implement tips for a fabulous experience. Amaze customers not only on holidays.

Show your brand spirit

Many businesses send the first holiday sales emails at the beginning of November. As a result, sales emails are sent on a massive scale for almost two months. The holiday message, on the other hand, is only sent once a few days before the holiday.

After their shopping spree, customers finally slow down and have time for other activities. This includes reading your message. You can reach and engage your audience with an email that matches your brand identity and tone of voice. If they open messages from you every time you send them, it may mean that they love the experience you bring. The most important advice I have for you is to be authentic in your holiday messages. Link your brand to the holiday experience, and create wishes consistent with your values. Take a look at this example. This is how LiveChat combined its tone of voice with a holiday context.

Five steps of the Customer Journey. Source: LiveChat

Design a message which reflects your overall branding. Create holiday-themed, tasteful content, and use high-quality and clean images. I know that there are many cheap and fast holiday email templates out there. I’m convinced that if a customer sees a similar message from another company, it’ll harm your business. Invest your resources in being original in order to show customers that you care, and let them dive into your brand story.

The most important advice I have for you is to be authentic in your holiday messages. Link your brand to the holiday experience, and create wishes consistent with your values.

Give sweet emotions

It’s tough to let go of commercial communication, especially if your customers are in the final stages of the journey. You can include holiday messages in your holiday email marketing campaign, but make them independent from the sales ones.

Try to build a clean and unselfish customer relationship. You have to learn how to do this. It’s tempting to use every possible place to try and sell something. However, keep the sales language out of your holiday greetings. Instead, show the right attitude and make them feel something positive. Why should you put so much focus on emotions? Because they can control people and drive loyalty.

When you use positive emotions in your communication with customers, it gives you an extraordinary advantage. This study shows that when people have a positive emotional association with a brand, they’re 15.1 times more likely to recommend the company. It can lead to increased trust. Customers left with positive emotions are 8.4 times more likely to believe the company. They make shopping decisions faster and forgive mistakes.

The characteristics of customers who had positive emotional experiences.

Emotional marketing is your chance to connect with your customers. Giving up sales talk in the holiday message may bring you more sales in the future. Your recipients will remember you because you made them feel good. Use brand awareness, warm holiday sentiments, and nostalgia to turn your message into a memorable experience.

Encourage customers to be part of your world

I think this holiday season will be a little stressful. People are seeking support, warmth, and understanding more than ever before. Show them that they can rely on you. Together, you create a community that shares the same values, beliefs, and social attitudes.

Be sensitive and empathetic to your customers' situations. Pay attention to what’s happening in the world around them, and refer to it in your communication. Believe me, they’ll appreciate it. Some of your customers may experience a difficult holiday season. A crisis could affect them one way or another, but you’re still there to support them.

Brands use communities to communicate with customers. Also, 86% of Fortune 500 companies reported that communities provide insights into customer needs. Customers share their personal experience and actively contribute to brand development. Because of communities, companies can listen to customers and uncover issues. If you have no idea how to start with your community, see how the LiveChat community works and get inspired.

So, hold out a helping hand, and be the answer to your customers' needs. Show them in the holiday message that you will go the extra mile to keep them happy.


The holiday season is associated with hours of searching for the best gifts, hunting for 70% discounts, or two-for-one deals. Your customers search the internet for Black Friday, Cyber Monday, and holiday offers. They just want their loved ones to be happy. It seems that the easiest way to do this is to buy a gift. Unfortunately, sometimes people forget about the real purpose of the holiday season, which is to show human kindness. The most important takeaways about holiday messages are:

  • Your holiday message should be simple and to the point.
  • Email is part of the customer journey, and the holiday message is one of its most remarkable types.
  • Be consistent in developing your brand, and do everything in line with your values.
  • Don’t sell anything in your holiday messages. Focus on conveying positive emotions.
  • Your customers have a special place in your world. Remember that you have something more in common with them than just a transaction.

Holiday checklist for you

Before you go, get your copy with lots of tips to give a fabulous customer experience.

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