You send and receive emails every day. Surely, email-related tasks are permanently on your to-do list. But do you do it correctly and in line with email etiquette?
In previous lessons, you’ve learned what the most common email mistakes are and how to improve your work when using your inbox. Today, you’ll learn how to forward and reply to an email the correct way. As it turns out, it’s not always obvious what is and isn’t correct.
Let’s look at some tips for forwarding and replying to emails.
Nobody likes to receive clumsy and messy emails. It’s harder to understand their meaning. The only thing you see when you first look at it is chaos. Regardless of whether you send or forward a message, the email must be perfect and indicate your professionalism. So, what should you do before forwarding professional emails to others?
Always forward an email from the current message you’re reading. By doing so, your recipients will immediately spot the message that you want them to see. They won’t have to wade through the dozens of previous answers. Trust me, it really makes communication easier and faster.
If you want to show the conversation history in the email thread clearly, you can add the 'Ticket history' parameter to your email template.
If you forward a message, always include your thoughts on the email. Refer to the information in the message by leaving a comment at the top. Express your opinion, suggest solutions or further steps. That shows you put in the time to read the whole thread. It’s also a signal to other people that the message is worth taking a look at.
If you include an attachment in your response, make sure you add the appropriate file. For files such as images or graphics, you can paste them into the email body. Recipients won’t have to download files, and they’ll be able to look at the content regardless of the device they’re using or network quality.
Remove ‘Fw: Fw: Fw: Fw:’ and anything else that is unnecessary from the subject line. It just looks bad. Change the email subject, and write one that shows a hint of your reply. This will also help speed up the response time, especially if you indicate that it is time sensitive.
In Gmail, you can easily change the email subject. Follow these steps to do so:
Open email in Gmail -> ‘Forward’ -> ‘Type of response’ -> ‘Edit subject’
So, instead of sending “Fw: Fw: Negotiating a contract with XYZ,” try to write something like this “[Attachment] New terms of cooperation with company XYZ.”
Also, I did the homework and prepared a set of the best subject lines for emails that you can use to increase the open rate. Try them in your daily actions.
The first time someone forwards a message, it looks just fine. However, when it’s done over and over again, the message looks unorganized, and it’s difficult to read. It’s possible that, at this point, it’s just a random mix of text with bold and italics, and in several font sizes. Don’t send an email when it looks like this. Fix it by editing those things out.
Select the text that needs formatting and find the plain text feature in your email inbox.
Be careful when formatting a message that contains images. After using the ‘Plain text mode,’ the images will be deleted.
Since I’m talking about formatting, remove unnecessary signatures and email disclaimers that only prolong the reading process and prevent your recipient from quickly getting to the point.
Before clicking on the ‘Forward’ button, make sure that everything in the email is appropriate for who it is being sent to. A friendly exchange of opinions in an email happens, but watch out for content that isn’t appropriate for everyone. The way we talk to people we have a personal relationship with is different. With those people, we talk less formally.
It’s easy to break email etiquette, but how will you restore your credibility then?
Is it OK to forward an email without the original sender’s permission? That depends. According to email etiquette, it’s recommended to ask the sender first if you want to forward a message they sent.
Imagine you’re talking to a customer. Suddenly, you have to consult with your team members about a question that you’ve been asked. You forward an email with all the messages about the subject, including personal data such as their name and email address.
Unfortunately, there may be data that the customer doesn’t necessarily want to share with everyone. If you know that type of information is in the email, don’t make it public. By not sending that type of information, you’re taking care of the customer and giving them peace of mind when it comes to their personal information.
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Don’t include confidential or sensitive materials in the message if it’s not needed to resolve the customer’s case. Always write an email with the knowledge that your message could become public at any time. Use file encryption and additional data anonymization if the situation requires it.
What about forwarding email addresses? Again, it’d be good to ask if you can forward the message and the email address. This may come as a surprise to you, but if it turns out that the sender doesn’t want their email addressed released, it’s a clear violation of their privacy. Just keep it confidential, show respect, and remove unnecessary email addresses at the top of the message.
Every time you send an email to more than one person, consider if the recipients are related to the case and whether or not the message will be helpful to them. Try the fields ‘To’, ‘Cc,’ or ‘Bcc’ that are available in your inbox.
Below you can find an example of an email where the fields ‘To,’ ‘Cc,’ and ‘Bcc’ are used. Look how they are filled out.
Now the most interesting part. Look at the correlations between email addresses. The quick analysis allows you to create your own correlations between the recipients of your message.
When you use the ‘To’ field, the recipients are public. Each of them can see the content of the email and who it was sent to. Fill in this field carefully to make sure that the recipients are aware of who else received the message.
Email addresses filled in the ‘Cc’ field mean that these people are additional recipients of the message. They receive the exact same message as everyone else because they need to be aware of the issue, but they’re not considered to be the most interested recipients. In this way, you can organize your communication and prioritize the responses from each individual.
Using the ‘Bcc’ field, you can hide the visibility of the email recipients. In this way, each person will be convinced that they’ve received the only copy of the message. Remember that if you only fill in the ‘Bcc’ field, the recipients can only see their own email address in the header.
The difference between ‘Reply’ and ‘Reply to all’ is childishly simple. Through ‘Reply,’ your message is sent to one person. That person can be someone who sent you the original email or someone who sent the last message in the thread you’re going to answer.
With ‘Reply to all,’ you literally respond to everyone. Every person in the thread can see what you’ve written, and this also applies to all email addresses in the ‘To’ and ‘Cc’ fields.
The final choice is up to you, but I think it’s a good idea to chose ‘Reply to all’ when:
You decide how the conversation continues. Transparency of processes, being informed in the team, and many others depend on whether you continue with ‘Reply to all’ or just ‘Reply.’ Think about who should be included in the conversation and who doesn’t need to be.
I hope that after this lesson you’ll be able to forward and reply to email messages much faster. Practice makes perfect. There are a few more things you should try after reading this article:
In the next lesson
Professional Email Templates for Major Business Occasions
In the following lesson, you'll get access to valuable email message templates. Do you know how to write an email that includes a request for a business meeting? Do you hesitate with the follow-up message after you’ve networked with someone? If not, you’ll find the next lesson useful.Go to lesson 9
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